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OnePlus’s latest marketing stunt is a disaster in the making


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Guest Brad Reed
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Congratulations, OnePlus: You've managed to create a marketing stunt for your phone that's even worse than HTC's ill-advised $1 billion Robert Downey, Jr. campaign and your own "smash your phone" campaign. OnePlus on Tuesday took the wraps off of a new promotional contest called "Ladies First" that invites female OnePlus fans to "draw a OnePlus logo on a piece of paper or your hand/face/wherever" and then to post it to a thread on OnePlus's website.

 

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Via BRG - Boy Genius Report

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