Samsung exec talks about how important mocking Apple was to the company’s success

[Guest Jacob Siegal]

http://androidforum.us/data/MetaMirrorCache/442bd3658360930490c1a0d356d2e935.jpgEarlier this year, Samsung was awarded the title Marketer of the Year at the Cannes Lions International Festival of Creativity. Considering how ubiquitous the company has become over the past several years, this might not come as much of a surprise, but even Samsung executives will admit that it wasn't long ago when consumers were calling the company "boring and monotonous." So how did Samsung turn things around?

 

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Via BRG - Boy Genius Report