Going Rogue: Entertainment industry vets build VR startup with Michael Bay (exclusive...

[Guest Andy Meek]

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To longtime film, animation and video game production executive Pete Blumel, the increasingly hot virtual reality space represents the “perfect bridge” to bring together almost every corner of the entertainment world, from Hollywood to technology to game development.

 

He believes in VR and the fresh opportunities it affords content creators so much that earlier this year he helped launch a Los Angeles-based production studio called The Rogue Initiative. Packed with creative executives and interactive media developers from companies like Pixar, Amblin Entertainment, Disney, Electronic Arts and more, its vision is to build original, cinematic content for VR, feature films and television.

 

Plenty of companies do that, of course, but not every VR startup can boast a similar bench strength. Or can count, as The Rogue Initiative can, Transformers director Michael Bay as an advisor who also plans to direct a VR project in his signature explosion-loving style for the company.

 

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Via BRG - Boy Genius Report