Tim Cook says Apple doesn’t need to sacrifice user privacy to improve its AI

[Guest Yoni Heisler]

http://androidforum.us/data/MetaMirrorCache/7bd8fbbf334c7251ddef9df4dd3e703d.jpgSiri has been lambasted in the press lately, with no shortage of tech observers opining that Apple's personal intelligent assistant lags woefully behind competitors like Google Assistant. Part of the problem, some believe, is that Apple's dutiful approach to user privacy fundamentally and detrimentally impacts the effectiveness of Siri. When asked about Siri during the company's earnings call yesterday, Cook reiterated Apple's commitment to privacy and emphatically scoffed at the notion that Siri's ability to handle queries is at all being affected by Apple's stance on privacy.

 

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