After a brief lull, Apple’s advertising game is finally back on track

[Guest Yoni Heisler]

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During the throes of Apple's epic legal battle with Samsung a few years ago, one of the more interesting nuggets of information to emerge -- aside of course from a bevy of iPhone prototypes -- was that Apple executive Phil Schiller was extremely unhappy with Apple's advertising efforts.

 

If you recall, Samsung released a string of clever ads that targeted Apple and its fan base directly. The ads were creative, funny and, for the first time, put Apple on the defensive. While we had seen anti-Apple ads from the likes of Microsoft before, Samsung's efforts were far more effective.

 

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Via BRG - Boy Genius Report