Apple poached a key engineer away from Porsche earlier this year

[Guest Yoni Heisler]

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This past September, word surfaced that Apple was completely re-thinking its plans in the automotive space. While Apple was initially interested in developing its own electric car from scratch, the New York Times relayed that Apple's automotive initiative was being scaled back due to a lack of significant progress.

 

Nonetheless, Apple doesn't appear ready to give up on its automotive dreams completely. In the wake of reports that Apple has shifted its focus towards developing self-driving automotive software, Reuters is reporting that Apple not too long ago hired Alexander Hitzinger, the former "technical director of Porsche's race car program."

 

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Via BRG - Boy Genius Report