Apple touts new ‘Portrait Mode’ feature in latest iPhone 7 Plus ad

[Guest Yoni Heisler]

Apple earlier today aired a new iPhone 7 Plus ad that highlights the device's ability to take compelling photos that were previously only possible on high-end DSLR cameras. Titled "Take Mine", Apple's latest ad focuses on the iPhone 7 Plus' ability to deliver a "bokeh" effect whereby the main focus of a photo remains crisp and clear while the background itself is artificially blurred. The end result is that the subject of a given photo is brought into much sharper focus.

 

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