Apple’s biggest new product since the iPhone may have just been uncovered

[Guest Yoni Heisler]

For a company as prone to secrecy as Apple, Tim Cook over the past few months has been uncharacteristically effusive when discussing Augmented Reality. This past October, for example, Cook during an earnings conference call enthusiastically said that Apple was "high on" the technology. One month earlier, Cook said that Augmented Reality is more intriguing than Virtual Reality because it allows people to talk to each other and see other information while remaining present in a conversation.

 

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