Microsoft continues to make inroads in a premium PC market previously dominated by Apple

[Guest Yoni Heisler]

Apple has traditionally dominated the market for premium priced PCs, but it appears that pricier Windows are finally starting to make inroads into a market Apple is used to ruling alone.

 

During Microsoft's earnings conference call yesterday, CFO Amy Hood relayed that the company saw the cumulative sale of Windows licenses increase by 5% in the consumer market. All the more intriguing, though, is that Hood partially attributed this growth to a growing number of premium-priced PCs, a category that Microsoft defines as PCs that cost $900 or more.

 

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