Report: Trump campaign’s revolutionary data analytics actually a sham

[Guest Chris Mills]

In the post-election scramble to work out how a mid-level reality TV personality won the presidency, the name of one data analytics firm came to light. Cambridge Analytica is a firm that supposedly used "sophisticated psychological tools" to hone Trump's message and spread it to the most vulnerable voters.

 

But according to a new report from Buzzfeed, it may all have been a sham. Sources variously described things as "a lie," "total rubbish," or straight-up "snake oil."

 

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Via BRG - Boy Genius Report