Google is trying really hard to make a smart jacket you won’t totally hate

[Guest Mike Wehner]

If you're not tired of hearing the word "smart" in front of random appliances, furniture, and pieces of clothing, Google has a hot pitch for you. It's a smart jacket from Levi's and it uses Google's smart textiles platform that goes by the nickname "Project Jacquard." It's being shown off this week at SXSW, but even if you saw the jacket being worn by a fellow festival-goer, there's a really good chance you wouldn't even realize it.

 

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Via BRG - Boy Genius Report