Bloomberg: Apple is working on multiple exciting new AR features for the iPhone 8

[Guest Jacob Siegal]

Of all the rumored additions Apple is said to be bringing to the iPhone 8, few are as intriguing as augmented reality. Apple CEO Tim Cook has called AR a "core technology" in interviews, prompting many analysts and journalists to speculate on how Apple might utilize AR functionality in its devices. On Monday, Bloomberg added fuel to that fire with a huge, comprehensive report on Apple's plans for AR.

 

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