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New ‘4D’ Adidas shoes are catered to your weight


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Guest Mike Wehner
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Back in the 1990s all it took to sell shoes was a celebrity — typically a sports star — to give them a half-hearted endorsement. That's it. These days the footwear market is much different, and consumers dropping big bucks on name brand kicks demand some serious pageantry. Adidas is offering plenty of that and more with its new Futurecraft 4D athletic shoes which, according to the company, will lead to more customization in its apparel than was ever possible before.

 

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