Swatch’s ‘Tick Different’ trolling earns it a speedy lawsuit from Apple

[Guest Chris Smith]

Apple will not sit idly by and let you troll it out in the open, and Swatch probably knew that Apple’s legal department will come after it after it launched the “Tick Different” campaign. But the Swiss watch manufacturer did it anyway. After all, Apple is a significant threat to its core business right now.

 

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Via BRG - Boy Genius Report