YouTube’s multi-million dollar plan to become more like Netflix sounds like a longshot

[Guest Yoni Heisler]

With 29 new originals set to debut this month alone, there's not one company that can even come close to keeping up with Netflix. Still, with original content seemingly the next battleground -- and perhaps the most efficient way to draw in loyal users -- it's no surprise that we're seeing more traditional tech companies slowly but surely dip their toes into original programming waters.

 

To that end, a new report from Bloomberg relays that YouTube is planning to spend hundreds of millions of dollars on original content over the next few months. YouTube's media play is said to include original TV programming and movies as well; but what makes YouTube's concerted foray into original programming all the more interesting is that it will be completely ad-supported, which is to say that users will be able to access it for free, albeit with commercial breaks.

 

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Via BRG - Boy Genius Report