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With zero advertising, Elon Musk says Model 3 reservations are increasing every week


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Guest Yoni Heisler
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When Elon Musk introduced the Model 3 last year, the excitement was palpable; hardly a surprise given that Tesla enthusiasts had been waiting years to see what the company's more affordable version of the Model S was going to look like. And with a pricepoint of just $35,000, reservations for Tesla's mass market EV began skyrocketing almost immediately.

 

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