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Phil Schiller hints that Apple’s Siri-based Amazon’s Echo rival might feature a display


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Guest Yoni Heisler
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It's been a few years since we've seen Apple enter a brand new hardware category, but that may change in just a few weeks once WWDC gets underway in early June. According to a research note from Ming-Chi Kuo that was circulated widely last week, Apple has been busy developing a Siri-based product designed to go head-to-head with Amazon's Echo. Even better, Kuo says there's a 50% chance Apple will introduce the device at Apple's upcoming developer conference. The device will reportedly incorporate Beats audio technology and will deliver premium-level acoustics.

 

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