Guest Zach Epstein Posted June 1, 2017 Posted June 1, 2017 There has been something of an internal struggle since Lenovo first acquired Motorola Mobility back in 2014. Motorola obviously has a storied history in the mobile space, having played a huge role in inventing the cell phone as well as in popularizing the device category with product lines like StarTAC and RAZR. When it was acquired by Lenovo, however, Moto's new parent company seemed unsure of exactly how to position Motorola in the market, and its branding and messaging have been confusing ever since. In 2017, Lenovo seems to have finally realized that there is still tremendous value in the Motorola brand. The company's new advertising campaigns bring back the famous Motorola slogan, "Hello Moto." What's more, the Motorola name will rise again after Lenovo tried to bury it over the past two years. Now reinvigorated and enjoying some growth afforded by several successful smartphones that were released last year, Motorola is back with its first big launch of 2017: The Moto Z2 Play. Continue reading... Trending right now: Aerospace exec says aliens not only exist, they’re living on Earth right now This is how much the safe Galaxy Note 7 might cost you Scientists may have found evidence of a parallel universe Via BRG - Boy Genius Report
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