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The inside story of how Apple’s Siri lost its lead over rivals


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Guest Chris Smith
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Siri may have been the first virtual assistant, but Apple failed to turn it into a leader. Google came out with Google Now and then Google Assistant, and Microsoft followed suit with Cortana. But Amazon dropped in, seemingly out of nowhere, with a voice-based virtual assistant that won the early fight of the voice assistant war. A new report revealed what went on at Apple since it first introduced Siri, and why Apple is now playing catch-up in this particular business.

 

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