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New Apple campaign claims the iPad is essential for scaling mountains


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Guest Jacob Siegal
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d0487b829001eeb276f5dbbfb63ecdb7.jpg.692e6179fcc3d21af922d0db3d3cc78c.jpgApple's latest addition to the 'Your Verse' iPad campaign introduces us to two brave mountaineers who never forget to pack their tablets when preparing for an expedition. We got a glimpse of mountain climbers Adrian Ballinger and Emily Harrington in the first 'Your Verse' commercial, but the new written feature on the 'Your Verse' page gives us an in-depth look at how an iPad can be a tool for capturing and sharing incredible moments as well as a lifeline when the going gets rough.

 

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Via BRG - Boy Genius Report

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