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How Verizon, AT&T blew their chance to be WhatsApp


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Guest Ben Zigterman
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Facebook’s purchase of WhatsApp does a good job of showing just how much the wireless carriers failed to capitalize on messaging. It was their game to lose, with SMS built in as the default messaging client on just about every phone. If they had drastically lowered their prices, they could be where WhatsApp is today. Instead, a new report from Ovum Ltd. shows just how much carriers are losing each year to alternative messaging clients.

 

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Via BRG - Boy Genius Report

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