Jump to content

A tiny number of suckers account for half of all in-app purchases


Recommended Posts

Guest Brad Reed
Posted

3d7c78b465b714398e25944593dd64ea.jpg.591e57a783f25f1b6c9e21eb17aa4664.jpg

Do you play a lot of Candy Crush Saga or Clash of Clans but almost never spend any money on in-app purchases? If so then you're free riding on the backs of a tiny number of users who are spending ungodly sums on virtual goods that enhance their enjoyment of their favorite games. Re/code reports that a new study from app-testing firm Swrve claims that half of all in-app purchases are made by just 0.15% of mobile gamers, which is pretty stunning considering how lucrative in-app purchases have become for mobile game developers.

 

Continue reading...

 

efe96407e39399703ec0e82b4098dbe0._.gif.1e82fc0548b59f0e718d9022fb68d5e1.gif

 

Via BRG - Boy Genius Report

×
×
  • Create New...