Amazon faces a surprisingly strong backlash against Prime price hikes

[Guest Ben Zigterman]

Amazon is about to raise the price of its Prime subscription service from $79 to $99 per year, and although the increase is likely worth it, Amazon has been trying to prepare its customers for the price hike for the past couple months. In January, Amazon hinted that it may increase the Prime subscription price to as high as $119 per year. With the final price settling at $99 per year, Amazon was hoping its customers who love Amazon Prime would be more amenable to the price increase. It turns out this has not worked out so well.

 

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Via BRG - Boy Genius Report