Gamers would rather deal with in-game advertisements than pay up front

[Guest Jacob Siegal]

Gamers are frugal. If you've kept up with mobile gaming at all over the past several years, you're already well aware of the rise of freemium games — they're free up front, but require a small monetary investment, usually in the form of in-app purchases, for a reasonable rate of progression. The freemium market came to a head with the release of Candy Crush Saga about a year and a half ago, converting millions of non-gamers to obsessed puzzle fiends. In light of the shifting market, WildTangent has teamed up with research and analytics firm IHS Technology to examine the new trend of bucking one-time fees.

 

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Via BRG - Boy Genius Report