Turns out Big Papi’s selfie with President Obama was a Samsung setup

[Guest Brad Reed]

As we've mentioned in the past, Samsung's marketing team can be absolutely brilliant when it's on its game and on Tuesday the company scored one of its most successful coups yet: It got World Series MVP David Ortiz to snag President Barack Obama in a seemingly spontaneous selfie that was actually a planned marketing stunt. The Boston Globe reports that Samsung recently signed a contract with Ortiz to make him one of the company's "social media insiders," which basically means he'll take pictures with his Samsung phone that will help promote the brand.

 

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Via BRG - Boy Genius Report