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Steve Jobs’ death ignited Samsung’s anti-iPhone marketing fire


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Guest Chris Smith
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New evidence from the second U.S. Apple vs Samsung patent lawsuit has revealed that Samsung was somewhat afraid of starting a clear, full-fledged anti-iPhone marketing campaign in 2011 – a move which actually proved to be detrimental to Samsung’s success in the mobile business. However, the death of Steve Jobs provided Samsung the “best opportunity to attack iPhone,” according to a highly confidential email exchange between Samsung execs presented as evidence in the trial and obtained by AppleInsider.

 

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Via BRG - Boy Genius Report

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