Facebook ads are about to invade mobile apps from other developers

[Guest Ben Zigterman]

Facebook is about to launch a mobile advertising network that could potentially take on Google’s. According to Re/code, Facebook will launch its mobile advertising network at the end of this month during the annual F8 developer conference. Re/code didn’t have much more information about the network, but the move makes sense for Facebook. Facebook has incredibly rich data on its users, allowing advertisers to target specific segments of the population.

 

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Via BRG - Boy Genius Report