Galaxy S5 draws rush of trade-ins from Samsung phone owners; iPhone users uninterested

[Guest Zach Epstein]

New flagship smartphone launches are often accompanied by a rush of users trading in older phone models as they upgrade, and data surrounding which models saw increased trade-in volumes can give us a good idea of where business is coming from as people purchase new phones. If data provided to BGR by Gazelle is any indication, early Galaxy S5 buyers were already Samsung device owners in large part, with a comparably small amount of new business coming over from the iPhone.

 

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Via BRG - Boy Genius Report