Android mobile ad traffic trumps iOS for the first time, still lags in ad revenue though

[Guest Robert Nazarian]

 

Android might dominate the mobile market share in terms of devices sold, but when it comes to mobile ad traffic and ad revenue, it has always lagged.

 

As reported by Opera Mediaworks, Android showed 42.8% of mobile ad impressions as compared to 38.2% for iOS devices during the first quarter 2014. However, Android still lags in ad revenue as iOS achieved 52% vs Android’s 33.5%. The good news is that Android did show a significant jump over the first quarter of 2013, which was 27%. Although this data is worldwide, the U.S. represents 50.6% of global market ad traffic.

 

 

With Android representing close to 80% of the overall market share for smartphones sales, you would think that Android would dominate in ad traffic and revenue as well, but the data shows how powerful iOS really is.

 

Another interesting tidbit is that Samsung represents 60% of the Android ad impressions, which isn’t surprising.

 

source: Computerworld

 

 

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