The upcoming iPhone phablet isn’t the only way that Apple is following Samsung

[Guest Brad Reed]

Although the traditional narrative about Apple and Samsung is that Apple is the leader and Samsung is the fast follower, that's just not always the case. For instance, Apple will likely release its first-ever phablet later this year more than two years after Samsung released the first Galaxy Note. And now Business Insider points out that Apple is taking cues from Samsung in another area: Marketing.

 

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Via BRG - Boy Genius Report