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Google overtakes Apple as world’s most valuable brand


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Guest Harrison Kaminsky
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Here’s some news to cheer about, Android fanboys.

 

According to a study conducted by Millward Brow, an independent research company, Google experienced a 40 percent increase in brand value between 2013 and 2014, while Apple experienced a 20 percent loss in value. Pretty significant, right?

 

Well, the changes in brand value seem to have put Google on top, moving from the second position, swapping with Apple, which was the previous top dog on the list.

 

 

You could easily make the argument that the two companies are pretty much nothing alike, and never were. Yes, while both sell phones, tablets, music players and computers, Google also has the added advantage of a billion-dollar search engine, self-driving cars, Wi-Fi balloons, Google Glass and some other pretty crazy things that nobody would have deemed possible just a few years ago.

 

If Apple plans on catching up any time soon, it better think about expand its product offering and begin working on new, revolutionary projects. Since the iPod, we haven’t really seen anything on that front for a long time.

 

Via: Cnet

Source: Millward Brow

 

 

Come comment on this article: Google overtakes Apple as world’s most valuable brand

 

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