Why the Beats deal is still happening and is critical to Apple’s business

[Guest Chris Smith]

Even though the acquisition still hasn't been announced, the Beats deal is apparently very much in the picture and appears to be a critical move for Apple’s business, TechCrunch has learned. Speculation has run wild surrounding Apple’s reasoning behind a major $3.2 billion Beats purchase, but the publication appears to have learned exactly what Beats brings to the table for Apple.

 

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