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BREAKING: Apple confirms $3 billion Beats acquisition


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Guest Zach Epstein
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Apple on Wednesday confirmed the deal that has puzzled every industry analyst on the planet for the past few weeks: Apple is buying Beats Electronics. News of the imminent acquisition broke earlier this month and was then independently confirmed by several large papers. What was never confirmed — or even really understood by anyone, it seemed — was exactly why Apple was buying Beats in what is the company's largest-ever acquisition at $3 billion.

 

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