Here’s Tim Cook’s internal memo explaining why Apple bought Beats for $3 billion

By Guest Brad Reed
May 29, 2014 in The Archives

https://androidforum.us/topic/9768-here%E2%80%99s-tim-cook%E2%80%99s-internal-memo-explaining-why-apple-bought-beats-for-3-billion/

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Guest Brad Reed

Posted May 29, 2014

Is Apple's $3 billion acquisition of Beats a smart business move or have Tim Cook and company simply lost their minds? 9to5Mac has now posted a letter that Cook has just sent to Apple employees in which he gives his own explanation for why the deal happened and it raises even more questions than it answers.

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